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How a VC Pitch Process Is Failing Feminine Business Owners

Friday, April 3rd, 2020

How a VC Pitch Process Is Failing Feminine Business Owners

Bias in pitching

The VC investment procedure has four phases: deal sourcing, pitching, research, and closing. Why are we singling out of the pitch phase? The ultimate two phases are a lot more numbers-oriented and technical, so they’re less hospitable to bias. Contract sourcing, that is very influenced by individual systems, is prone to bias however in an even more overt means: In the event the community of startup founders is all male, it is hard to argue you’re providing ladies possibilities. Nonetheless, it is during pitching, once we presently understand it, that sex bias can influence decision-making without loudly announcing it self.

Multiple academic research reports have shown that there surely is a gender that is strong in several components of the pitch procedure.

For example, one research from 2014 utilized identical slides and scripts, voiced by gents and ladies, with or without pictures regarding the ‘presenter’, after which asked study participants to speed the investment. Pitches voiced by guys dramatically outperformed individuals with a lady narrator, and pitches in which the picture that is narrator’s a good-looking man performed most useful of all of the. (more…)